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bauma CHINA 2018 | 漂洋过海来看你:“徐工实习生”与上海宝马展的暖冬之约

2018-12-03 139 分享

“有朋自远方来,不亦乐乎。”11月27日,上海宝马展徐工展台前,活跃着来自异国他乡的五位“洋面孔”,在徐工强大的明星产品阵容映衬下,第四季徐工实习生“一周菁英者”之旅成为又一道靓丽的风景线。



“徐工实习生”是徐工集团依托Facebook等世界主流社交媒体策划的每年一次的体验式创意活动,如今已成为徐工的标志性国际化品牌之一,第四季“徐工实习生”活动从开始招募就广受追捧,超过四万八千人参与报名,远超第一季(5238人)、第二季(10640人)和第三季(近20000人)的参与规模,这就是体验式活动的强大魅力。



通过网络海选、社交媒体票选“过五关斩六将”,来自美国、巴基斯坦、乌兹别克斯坦、印度和委内瑞拉的5位年轻行业大咖Jeff、Marvi、Otabek、Anil和Eduardo脱颖而出,横跨万里,远渡重洋,怀着激动兴奋的心情,开启了与宝马展的“亲密接触”。




实习生与董事长见面会,近距离地感受徐工的企业家精神和魅力风采



实习生与所在国家经销商见面会,了解徐工当地化市场开拓情况


“印度实习生Anil(安尼):XCMG not only produces perfect machines, but also trains professional engineers and designers as well .徐工不仅生产完美的产品,更拥有很多伟大的工程师和设计师!”





委内瑞拉实习生Eduardo(有才):Bauma China 2018 was impressive. It’s a once-in-a-lifetime opportunity to see the most important companies in heavy machinery and construction industry gather around to show visitors their products and capabilities to their fullest without holding back in any aspect. XCMG demonstrates through this expo why it is the #1 in China and #6 in the world.

本次宝马展活动对我来说是一个千载难逢的机会,让我可以一次看到全世界所有最大、最有影响力的机械制造行业公司,这是一场工程机械的盛宴!徐工集团在宝马展上充分彰显了中国第一、世界第六的强大实力。




实习生与现场观众热情互动,推介徐工智造产品


“美国实习生Jeff(杰夫):Last but not least, after visiting lots of XCMG products I learned how much of an impact that XCMG imposes around the world. That’s what I’ve never realized before.最为重要的是,在参观体验众多徐工产品之后,我充分了解到徐工集团对于全球的影响力,这是我在到达徐工之前从未意识到的。”


巴基斯坦实习生Marvi(美菲):XCMG is an excellent manufacturing company with state-of-the-art facilities that left me completely in awe. Employees put a lot of research effort behind every concept and design to make sure the company is at the top of the market.

徐工集团是一家优秀的制造企业,其产品技术先进性与设计的艺术性让我非常着迷。在每个设计背后,都凝聚着徐工人的智慧,这是徐工集团能够占据市场领先地位的有力保证。




实习生登上参展产品体验,挖掘“技术领先、用不毁”产品实力的根源


乌兹别克斯坦实习生Otabek(贝克):The XCMG employees were really kind to us and they allowed us to operate a few types of machines that I never did before and even didn't expect it. XCMG machines are so big that it seems very difficult to operate them but upon operating I found them quite easy to use. Since the machine system were intelligent and easy to understand for even an outsider. I never thought that I could operate such a big machine.

出乎意料的是我居然有机会亲自体验操作徐工的设备。这些钢铁巨人看起来庞大无比难以操控,但是在尝试之后发现居然非常容易,操作系统智能化,简单易懂,连我这个门外汉都能一学就会。

在上海宝马展现场生动、深度的体验过程中,徐工为来自异域他乡的实习生们,精心准备了一道道视觉盛宴和体验大餐,实习生们饱览徐工“盛景”、领略行业“大观”,深入了解徐工品牌内涵、体验行业智造魅力;更以“菁英-CEO对话”的形式,近距离地感受徐工企业家精神,向更深的层次探究徐工创新引领品牌内涵,挖掘“技术领先、用不毁”产品实力的根源。










成果发布会上,徐工实习生充满感情、又不乏感悟的分享所得



“欢迎更多来自五湖四海的青年朋友走进徐工,了解徐工,加入徐工。我们希望与更多世界青年携手,共同探索工程科技,服务全球工程建设和行业的可持续发展。”徐工集团董事长王民表示。

胸怀“让世界更美好”的使命追求和“珠峰登顶”的坚定理想信念,徐工实习生,明年与你不见不散!